In the 90's Marvel was not doing so well. With a lot of debt and selling the rights to many of their most iconic characters, including Iron Man, Hulk, Black Panther, and the X-Men, the times was tough. Despite that Marvel Studios was born in 1996. FOX bought New World Communication, thus incorporating Marvel Studios and Marvel Films. The next year, Stan Lee was appointed as chairman of Marvel Studios to start long term plans for movies to be released in the next 10 years.
After some years of modest success, in 2007, Marvel Studios promoted a junior executive to be President of Marvel Studios, his name? Kevin Feige. This was a pivotal decision that paved Marvel’s path toward success, starting with the release of Iron Man in 2008.
From 2008 to 2019, Marvel Studios have grossed some $17 billion with 22 films released - more than any other movie franchise in history. Let's see these success in detail...
Marvel has 3 movies on the list...
Robert Downey Jr. is the perfect analogy to Marvel's Studios success. He was in deep trouble before the first Iron Man film, and now he is the highest paid actor for a single film production. Downey Jr earned 40 Million dollars in Captain America: Civil War. More than any actor in the history of films.
With a production divided by sagas and phases, with series and movies, Marvel Studios paves its success for many years to come.